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Fundamentals of Marketing

Subject Info

Lesson: 9

Notes: 31

Videos: 0

Exercises: 0

Practice Test: 0

Skill Level: Medium

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Meaning of marketing, marketing process and evolution of marketing philosophies

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Marketing Challenges and Thier Response

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Relationship Marketing, Green and E-marketing, Marketing Mix of Product and Services

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Marketing Management and its Function

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Reactive and Proactive Marketing, Marketing Environment in Nepal

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Macro Environment And its Variables

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Meaning and Scope of Marketing Environment, Micro Environment Variables

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Marketing Research Process

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Concept of Marketing Information System and its Components

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Consumer Behaviour: Buying Process and Influencing Factors

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Organizational Buying Behaviour: Buying Process and Influencing Factors

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Requirements for Effective Segmentation, Product Positioning and its Process

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Market Segmentation- Concept And Its Levels

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New Product Development and its Process

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Packaging: Levels and Importance, Product Line and Product Mix Strategies

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Concept and Strategies of Branding, Concept of Brand Equity

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Product Life Cycle

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Concept And Levels of Product And Product Classification

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Price Adjustment Decisions

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Initiating and Responding to Price Changes

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Pricing Strategies

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Cost Based Pricing, Internal and External Factors of Pricing

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Price and Major Pricing Strategies

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Logistic Management

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Channel Design for Industries and Consumer Products

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Channel Behaviour, Channel Conflict and Its Resolution

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Distribution Channels and Marketing Channels

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Promotion Tools and Its Nature

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Effective Marketing Communication Process

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Promotion Mix Determining Factors

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Concept and Objective of Promotion and Concept of Marketing Communication

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