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BBA Second Year Semester II
Fundamentals of Marketing
Marketing Information System

Marketing Information System

Overview

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Notes

Concept of Marketing Information System and its Components

Concept of Marketing Information System and its Components

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Marketing Research Process

Marketing Research Process

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Lesson Info

Notes 2
Videos 0
Exercises 0
Practice Test 0
Skill Level Medium

Syllabus

Introduction to Marketing Fundamentals
Marketing Environment
Marketing Information System
Buyer Behaviour
Segmentation, Targeting and Positioning Strategies
Product Decisions
Pricing Decisions
Distribution Decisions
Promotion Decisions

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