Day-to-day challenges of growing a firm

Subject: Entrepreneurship

Overview

Growing businesses confront a variety of difficulties. Many issues and opportunities arise when a business firm expands, necessitating the development of unique solutions; what was effective a year ago may no longer be the best course of action. If the company wants to maintain its current level of growth and success, it is crucial to understand and mitigate the common risks connected with expansion. In essence, a company must ensure that the actions it takes now do not in turn cause new issues in the future.

Challenges of Growing a Firm

Growing businesses confront a variety of difficulties. Many issues and opportunities arise when a business firm expands, necessitating the development of unique solutions; what was effective a year ago may no longer be the best course of action. All too frequently, avoidable errors make what could have been a fantastic company into an also-ran. If the company wants to maintain its current level of growth and success, it is crucial to understand and mitigate the common risks connected with expansion. In essence, a company must ensure that the actions it takes now do not in turn cause new issues in the future. The company will be able to take full use of its prospects by planning sustainable growth for the future under effective and impressive leadership.

The following are the fundamental difficulties a company encounters when it expands:

  • Keeping up with market:
    When a business first starts, market research is not something that is done once. Since company conditions are constantly changing, market research should also be ongoing. On the other hand, the company faces the danger of making actions that could cause the company to fail based on out-of-date information. As a business grows and prospers, rivals become more aware of and responsive to what the leaders are doing. After a few months, a market leader from one day may no longer be superior than the average. Perhaps devoted clients can quickly locate other vendors who provide lower prices on the merchandise. Sales growth and profit margins are being squeezed as a result of services and products. Knowing where the items are in their lifecycles can help determine how to increase the company's overall profitability. The owner must simultaneously make investments in invention or modification to create a steady flow of fresh, lucrative items.
  • Planning ahead:
    The strategy that worked for the company a year ago may not be the best strategy for the company right now. Market conditions are constantly shifting, thus the company must regularly review and revise its business plan. The approach must adapt as the company expands to accommodate the new conditions. For instance, a company's focus may shift from acquiring new clients to cultivating fruitful connections and fostering expansion among current clients. The possibility for profit is typically higher in established company ties, which can also deliver a good cash flow. The turnover may increase with newer partnerships, but the profit margins may stay the same or decline, which may not be sustainable. The necessity for every firm, though, is to be open to new chances. The obvious drawbacks of relying just on current clients exist. Spreading those pitfalls involves changing the client base. A bigger version of the same company concept is not the only way to expand. There are numerous additional strategic alternatives, like as outsourcing or franchising, that could present chances for higher growth. It's crucial to remember that just because you're successful now doesn't imply your company will inevitably be able to take advantage of these new prospects. Every significant action requires meticulous planning, just like starting a new business.
  • Cash flow and financial management:
    Any company that does business needs to manage its cash flow. It is necessary for a developing company because cash shortages can be the biggest obstacle to expansion and excessive trading can be fatal. Planning for the future of the firm and evaluating new prospects should include making the greatest use of the available resources. With limited resources, the company could have to turn off lucrative chances if taking them would deprive its core operations of vital cash.
    To maximize free cash flow, every aspect of working capital needs to be carefully managed. Effective credit control and thorough oversight of past-due loans are crucial. The company could also wish to think about borrowing money against trade debts.
    As a business expands, effective supplier management and sound stock control become increasingly crucial. Obsolete stock holdings could develop into a problem that requires periodic cleanup. The company may seek to collaborate with suppliers to shorten delivery times.
  • Problem-solving:
    New companies frequently operate in a state of constant crises. The majority of management's time is spent addressing issues that need to be fixed immediately because every day presents new obstacles. This strategy just doesn't work when a business expands. A short-term crisis is always important, but other things you could be doing can matter more. Spending the time to placate an irate client can help you avoid that one relationship, but concentrating on hiring the right person could create the groundwork for significant future new sales. The owner must remain aware of new issues and priorities as the company expands. For instance, if management does not take steps to ensure that its intellectual property is adequately protected, the company may become more and more vulnerable. The owners may need to spend more money on building their brand if they are concentrating on specific marketing efforts.
  • The right systems:
    Every business generates and depends on massive amounts of information, including information about its employees, legal and financial requirements, communications with clients and other contacts, and so forth. Without the proper systems, there is too much to keep track of, let alone employ successfully. As a business expands, tasks and responsibilities can be assigned, but without reliable management information systems, the company cannot be managed successfully. As a company expands, it becomes tougher to ensure that information is shared and that different functions function well together. Putting the appropriate infrastructure in place is a crucial component of promoting corporate expansion. Documentation, policies, and processes all become more crucial. The informality that might work with one or a few staff and a small number of clients is obviously impractical in a developing company. The owner needs efficient hiring practices, appropriate contracts, unambiguous terms and conditions, and so forth.
  • Skills and attitudes:
    The development and expansion of new enterprises are driven by entrepreneurs. They are frequently the ones who rebuild them as well. The skills needed to grow a firm are different from those that can assist an entrepreneur begin one. It's crucial to resist the urge to overestimate one's own talents. It's likely that someone needs training to acquire the attitudes and abilities necessary for someone who is overseeing the expansion of the company. An owner must learn how to effectively delegate, trust the management group, and give up daily control of every aspect of the firm in order for it to develop. High interference makes it far too easy to inhibit motivation and innovation. As the business becomes more complicated, the owner also needs to develop his/ her time management skills and learns to focus on what's really more important.
  • Welcoming change:
    Complacency can pose a serious threat to a developing company. It is quite dangerous to assume that the company will continue to be successful simply because it has in the past. Revisiting and updating the company plan on a regular basis might assist in reminding the owner of the shifting market conditions and the need to adapt to them. A current strategy enables a business owner to decide what steps need to be taken to alter the company's operations. Even if the approach requires an entrepreneur to step outside of their comfort zone, they must be fully dedicated to it. This may require making difficult choices like eliminating workers or shifting business away from suppliers who have become friends. But if a company isn't ready to accomplish this, the hazards will put it at a disadvantage in the marketplace.

Reference:

Agrawal, Dr. Govinda (2014). Entrepreneurship and small business management in Nepal . KTM: M.K Publishers and Distributors.

Baumol, WJ. (2004). Entrepreneurial enterprises, large established firms and other components of the free–market growth machine. Small Business Economics

UK, B. L. (2009). http://www.infoentrepreneurs.org/. Retrieved from infoentrepreneurs: http://www.infoentrepreneurs.org/en/guides/the-challenges-of-growing-a-business---and-how-to-meet-them/

Things to remember

Challenges that a firm faces during growth:

  • Keeping up with the market
  • Planning ahead
  • Cash flow and financial management
  • Problem solving
  • The right systems
  • Skills and attitudes
  • Welcoming change

 

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